The Green Co-nversation #13 | November 2025

Wholesale – by Emilio Rimini

The Green Co-nversation #18 | April 2026

The Green Co-nversation #18 | April 2026 Emilio here, taking over April's edition of The Green Co-nversation, and today we're celebrating Earth Day! 😊🌏 When we first started this newsletter, we wanted it to be a little monthly reminder that Earth Day isn’t just something to think about once a year. That’s why we send The Green Co-nversation on the 22nd of every month. It’s our way of celebrating the small everyday choices that help move things in the right direction. And every time you choose to support us, you’re part of that too, so thank you! This month, we're excited to be partnering with our friends over at Soul Kitchen. If you're looking for delicious, quick lunchtime ideas, look no further! So sit back, relax, and enjoy. 😀 Conversation With Our Co-mmunity One of my favourite things is hearing how our products fit into your everyday routines, and sometimes that includes some very cute members of the family! Anna recently shared how she uses our Laundry Detergent GreenSheets™ to wash the blankets and fleece liners for her very handsome African pygmy hedgehog, Lemmy. Isn’t he the cutest? 🦔 "I bought the fragrance free laundry sheets to use for washing pet bedding. I use half a sheet, or sometimes a quarter of a sheet, to wash the bedding and fleece liners for our African pygmy hedgehog, which are especially stinky in the mornings! The fragrance free sheets wash really well, all traces of poop and pee stains and smells disappear, on a 30°C cycle. Very impressed!" Thank you so much for sharing, Anna!  👉 Your pets deserve the best with Laundry Detergent GreenSheets™ A Conversation With Soul Kitchen Hi Bella! Thank you for joining us. 😊 You started Soul Kitchen with a simple frustration while you were at university. Can you tell us how that moment turned into the brand we see today? Hello! Honestly it really did start from pure frustration (which sounds cliche, I know!). I was at university and constantly looking for something quick for lunch between lectures, but everything in the supermarket either tasted a bit sad or was packed with things I didn’t really want to eat. I remember thinking, why can’t instant soup actually taste like proper soup and be healthier? So I started experimenting in my tiny student kitchen. I was basically trying to recreate the kind of soups my mum would make at home, but in a format that was quick and easy. I’d test different superfoods and veg powders and then add natural flavour and functional ingredients. It slowly turned from a bit of a kitchen experiment into something that people genuinely loved. From there Soul Kitchen just kept growing, but the idea has always stayed the same; simple, comforting soup made with these incredible, nutrient rich, dehydrated ingredients. What do you think makes Soul Kitchen stand out from other instant soup brands? I think the biggest difference is that we treat it like real food first and convenience second. A lot of instant soups are really built around powders, flavourings and fillers. We build ours around vegetables (and lots of it!). Often 10-15 times as much veg as our competitors. By selecting the best quality ingredients, we're able to cut out the gums, seed oils, emulsifiers and basically all the other stuff which massive food manufacturers use to cut cost and corners. Your soups are packed with real vegetables and natural ingredients. Why was it so important to create something that felt closer to homemade food? For me food is always about comfort and feeling looked after. The soups I grew up eating were simple, vegetable-packed and made from scratch, so that’s the feeling I wanted to recreate. When you’re busy you still deserve food that’s nourishing and satisfying, not just something that fills a gap. Using real vegetables means you get proper flavour, texture and nutrition without needing lots of artificial extras. It just makes the whole experience feel more like a bowl of homemade soup rather than something instant. Your mission is all about “convenience without compromise”. How do you balance quick, easy meals with flavour, nutrition and sustainability? It’s definitely a constant balancing act, but that phrase really guides everything we do. Convenience is important because people are busy, but it shouldn’t mean sacrificing quality or nutrition. It genuinely warms my heart when I hear from customers who've incorporated their soups into their busy day... be it emergency workers, carers, people who are travelling, or those who are physically unable to scratch cook. We focus on keeping the ingredient list simple, using vegetables as the base and building flavour naturally rather than relying on additives. At the same time we’re always thinking about sourcing and packaging so we’re making responsible choices wherever we can. As a company we are B-Corp certified and as far as I am aware we are the only instant soup to be packing into paper recyclable sachets! What does a typical day look like for you running Soul Kitchen, and where do you find inspiration for new flavours? No two days are ever the same, which I actually love. One day I might be in the kitchen working on a new recipe, and the next I’m talking to retailers, working with the team on new launches or answering customer messages. Our unit is based in Shropshire and I am so lucky to have the incredible team at Purition to support the manufacturing side of things. The network of other female founders has been a total game-changer for me... so much support, inspiration and passion. A lot of flavour inspiration comes from everyday food. I’m always paying attention to things I cook at home, meals I have when I’m travelling, or even soups people recommend to me. Sometimes the best ideas come from really simple combinations of vegetables that just work beautifully together. For anyone looking for a quick, nourishing lunch, where can people try Soul Kitchen soups and which flavour would you recommend starting with? You can find Soul Kitchen soups online via our own website, Amazon and in a growing number of shops and cafés, which is always exciting to see. It still feels a bit surreal spotting them on shelves sometimes. We're even listed on the Eurostar! If you’re trying one for the first time, I’d say start with one of original range... they're all internationally inspired so have a little bit of a kick. Our Thai style beetroot and coconut soup is actually our best seller! 👉 Ready to try Soul Kitchen’s delicious soup for yourself? As an exclusive treat to our community, enjoy 20% off* your first order with code THEGREENCO20 *Valid until 20th May 2026. Not valid on subscriptions. A Conversation With The Green Co. Crew  With Earth Day here and spring finally in the air, it’s that time of year when many of us start thinking about fresh starts. The garden begins to wake up again, we plant flowers or vegetables, and we start paying a little more attention to the everyday choices we make.# For a lot of us though, spring also means one thing… the big spring clean! It can feel a bit overwhelming knowing where to start, especially if you’re trying to make better choices around the home. So we decided to put together a simple guide to eco-friendly spring cleaning swaps. It’s packed with practical tips to help make your routine a little easier and kinder to the planet, without making life more complicated. 👉 Find out how to make Spring Cleaning a little bit easier. Got any tips of your own? Make sure to leave them in the comments! That's A Wrap! Thank you so much for tuning in to Edition #18 of The Green Co-nversation. Whether you’ve discovered Soul Kitchen for the first time, picked up some inspiration for your spring clean, or simply taken a few minutes to sit back and have a read, we’re so glad you’re part of our community. Keep an eye out for next month’s edition. We’ve got another great partneship lined up, ready for your summer celebrations, and plenty more to share! All the best,  Emilio