For those of you who donât know me yet, my nameâs Hannah and Iâm Creative Manager here at The Green Co.
No two days are ever quite the same in my role. Some days Iâm designing creatives for our emails and website, other days Iâm behind the camera at a photoshoot, editing social posts, or working on the next idea to bring The Green Co. to life.
This month, Iâm really excited to share our Q&A with Overherd. If you havenât come across them yet, I think youâre going to love them. Theyâve taken oat milk and completely rethought it, creating a clever powder that helps cut down on cartons, save space and make your next cuppa a little easier (and tastier!) đ
Weâre also celebrating the lovely tags and photos you share with us on Instagram, plus chatting about International Friendship Day just around the corner.
A Conversation With Overherd

For anyone discovering Overherd for the first time, can you tell us a little about the brand and how your oat milk powder works?
Overherd is a new and improved take on plant milk cartons. Those cartons you buy from supermarkets are 90% water. All that packaging, to carry something which is 90% water. We focused on the other 10% and created oat milk powder.
You add the water instead for oat milk on-demand, which means 10x less packaging waste and no more off milk. And we keep the ingredients clean, using organic gluten free oats. Since launching, weâve saved over a million cartons from waste and weâre still just starting our journey!
Oat milk powder is still a fairly new idea for many people. What are some of the biggest things that surprise people when they first try Overherd?
Our powder format raises eyebrows. It sounds like the kind of thing that would mean a compromise in taste or usability. That skepticism is common. Then our customers use Overherd, and they get the surprise of how good it is. It tastes exactly like carton oat milk. Same texture and same taste.
The other surprise is usually the convenience. No fridge space needed, no last minute dash to the shop, no half-finished carton going off. After using Overherd for some time youâll notice the difference!
Sustainability is at the heart of Overherd. Can you tell us about some of the ways you're working to make oat milk a more sustainable choice?
Most people assume oat drink cartons are recyclable. The reality is more complicated. Tetra Pak cartons are made from plastic, aluminium and paper glued together. Most council kerbside collections can't handle them, in fact only 29% actually end up recycled. Our pouches are single-material and use 10x less packaging. We also help eliminate food waste. Overherd is naturally shelf stable and you only make up what you need, when you need it. So nothing gets poured down the drain.
Overherd is designed to fit into everyday life, from coffees to cereals. What are some of your favourite ways to use it, and do you have any surprising customer favourites?
We love it in porridge, overnight oats, hot chocolate, iced coffees, pancakes and loads more! Some fun customer favourites include mashed potato, bechamel sauce, condensed milk, and custard. And yes⌠some people just eat it straight from the spoon!
Looking ahead, what excites you most about the future of Overherd, and what can customers look forward to?
What excites us most is the reduction in packaging waste weâre making and how much bigger that can get. Every carton of plant milk you buy is single-use and only 29% of them actually end up recycled. As our community grows, it means another stack of cartons that never needs to exist in the first place and we're really excited to be building toward further waste reduction.
Enjoy Your Next Cuppa with OverherdÂ
A huge thank you to the team at Overherd for sharing their story. We love how they've taken something so everyday and make it simpler, lighter and less wasteful.Â
Love oat milk, or curious to see how oat milk powder works? Overherd makes it easy to enjoy oat milk whenever you need it, without bulky cartons filling the fridge.Â
Whether it's coffee, cereal, porridge or your next batch of pancakes, it could be the cupboard-friendly swap your kitchen has been waiting for.Â
đ Shop Overherd now!
A Conversation With Our CommunityÂ
One of our favourite things is seeing our products being used and loved in real homes.
We love connecting with our community over on Instagram, and seeing your photos, stories and tags pop up always makes our day. Whether itâs your latest Green Co. delivery, your laundry cupboard set up, or our GreenSheets⢠and GreenTabs⢠being used around the home, it means so much to be part of your everyday routines. đ
Want to get involved? Make sure to tag us @thegreencompany.online and follow along for cleaning tips, laundry inspo and plenty of little ways to make life at home a bit easier.Â
𤳠Connect With Our Community Today!
A Conversation With The Green Co. Crew.
Save the date! Itâs International Friendship Day on 30th July, and Iâve been thinking about how many of the little things we love find their way to us through our friends.
Some of our favourite messages start with âmy friend told me about youâ, because thereâs something really lovely about a good recommendation finding its way into another home. Especially when it makes everyday life feel a little bit easier. đ
Thatâs exactly what Green Co. Rewards is all about. When you share your unique link with a friend and they place an order, youâll both receive 500 Green Coins as a little thank you.
You can save them up and swap them for Green Co. favourites, including Laundry Detergent GreenSheetsâ˘, Dishwasher GreenTabs⢠and more. Itâs here to help you earn more for every chore!
So, with Friendship Day just around the corner, why not share The Green Co. with someone whoâd love to make cleaning or laundry a little bit easier?
đĽ Share The Love & Refer a Friend With Green Co. Rewards.
That's A Wrap
Thank you so much for reading and for being part of our lovely community. Whether youâre about to pop a load of laundry on, tell a friend about The Green Co., tag us in your everyday moments on Instagram, or take 10 minutes to catch up with us every month, weâre so grateful youâre here.Â
Next month, our team will be taking part in Content Week, where weâll be shooting lots of exciting product content and sharing some behind the scenes. We canât wait to share more with you very soon!
All the best,Â
Hannah

